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Lapsed Client Win-Back
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Lapsed Client Win-Back

Sends a friendly we-have-missed-you email to clients who have not been in for a while - only those who agreed to hear from you

£29.00

How you’ll receive this product

Available to download as soon as your payment is confirmed

This is delivered digitally. As soon as your payment is confirmed you will get a private link to your files on your order page. Keep the link to that page — it is where your purchase lives.

You receive

  • Lapsed Client Win-Back — lapsed-client-win-back.zip
  • Secure Stripe checkout — we never see your card details
  • Your files appear on your order page the moment payment clears

About this product

Most clients who drift away never decided to leave - life just got busy. A friendly note at the right time brings many of them back.

Keep 'Last visit' up to date on one row per client. 90 days after their last visit, clients marked YES in 'Emails OK' get a warm 'we have missed you' email with an optional offer; if they do not come back, one more a month later. That is it - two emails per lapse, never more, and nobody who stopped coming long ago is emailed out of the blue.

It only emails people you have marked as happy to hear from you, and every email carries an opt-out line - the rules on marketing emails require both.

Features

  • A 'we have missed you' email 90 days after the last visit
  • One more 30 days later, then it stops
  • An optional offer, in your words
  • Only recently lapsed clients - not people from years ago
  • Consent only, with an opt-out line every time
  • Starts in test mode - everything comes to you until you say otherwise
  • Keeps a record of every message it sends, so nothing goes twice
  • The wording lives on a tab in the sheet, so you change it without touching code
  • An Example tab in your own sheet shows a filled-in version, with made-up data
  • Runs inside your own Google account. Nothing is sent to us or to anyone else

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